blog, blag, flag – the mag ‘muse’

These stories are written to a-muse. If you would like to receive my muse-ings, make sure you fill in your email details!

Design by an Agile Designer

Agile software, Agile marketing, now … Agile designer … I am coining a new job title, because that’s exactly how I work as a designer, iteratively, and in sprints with my clients, so we are able to change tack when the wind changes and starts to blow from the west…

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May the 4th be with you…

With your website as a communication tool, and Social Media as an ever-increasingly important marketing tool, storytelling is indicated as one of the key business skills that you need. I’m a designer, not a writer, I work with writers to tell compelling business stories, and I know when I hear a good one. How is your story telling? Are your marketing communications telling the story you need told?

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Daffodils / Mother’s Day / Daffodils

For me, nothing says ‘Mother’s Day’, like Daffodils What is the first thing that your customers and clients think of, when they think of you? I hope that when you think of me, you think of the word ‘Designer’, along with logo, brochure, information, website, journal...

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What’s green, has three leaves and is a good craic?

St Patrick’s Day is a great example of brilliant branding. I like to think of branding as your avatar. Because branding works 24/7 at all touch points with customers and clients – via stationery, business cards, brochures, PowerPoint presentations, website and social media, it’s important that branding – as your avatar – reflects your company – who you are, what you do, and what you stand for.

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Shrove Tuesday, Pancake Day or Mardi Gras?

It’s all about branding. In the same way that you may be offering a similar service, or make the same widget as your competitors, what resonates with your customers or clients is that your passion, proposition and purpose or core brand is different, along with your visual branding, it’s what makes you special and stand out from the crowd.

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Pantone colour of the year – Greenery

Colour is a powerful marketing tool, reflecting the message and meaning of your brand. Because first impressions count, and colour is the first thing you notice in a logo or visual footprint (80% of visual information is related to colour), your colour palette works...

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2017 – Chinese New Year of the Rooster!

Gōng Xǐ Fā Cái, Hóng Bāo Ná Lái?! Best wishes for the New Year, may I have my Red Envelope please?"! OK – I won’t get any red envelopes – the customary Chinese New Year gift of ‘lucky money’ -- as I am neither young nor unmarried. In recent years, the physical...

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Is it time yet?

As we step into the New Year there is an urgency to set goals, to get something done, to start something new. As a Graphic Designer, I live by client deadlines. Any personal deadlines come after my clients’ so I am always going into the New Year with left-overs....

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Brands are like snowflakes…

Snowflakes form or nucleate around a particle – just as a company or brand is formed around an entrepreneur. In the right conditions something beautiful happens, a snowflake is formed, a brand is born.

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You don’t know what you don’t know

You don’t know what you don’t know – its a weird, but true saying. There will be things you didn’t even know that you knew, that someone else would love to know. And with YouTube being second only to Google as a search engine, to increase your ranking, why not try sharing something you know?

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Refresh, or reframe?

Style guidelines needn’t be a straitjacket. Instead they can be a living document, providing a framework that allows your team to be constructively creative. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.

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hokey-cokey!

Hokey-cokey – does your branding need a refresh, do you need to shake it up?! The Tate just has, and it’s looking great!

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Take a leap!

It takes a leap of faith to go into business for yourself. And a growing business has to leap regularly to seize new opportunities. Design is not a luxury – it is proven to make an impact on business growth … “ for every £1 businesses invest in design, they can expect over £20 in increased revenues …” [Design Council]

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Designed to… attract graduates

Is your company looking to attract graduates? If so, now is the time of year to think about how you are going to go about it. Remember, a graduate is looking to start their career – not get a job! And you are most likely looking for someone who can grow with your company. You both need to make the right choice. It’s a long-term commitment for both sides – employer and employee.

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2016 in colour!

First impressions count, and colour is the first thing you notice in a logo or visual footprint – 80% of visual information is related to colour. Pantone announced its colours for 2016, a pastel pink and blue. As a business purpose changes over time – this should be reflected in your visual footprint, you logo, your ‘look and feel’. Is your colour palette working for you? Does it need a seasonal tweak? Have a think, and then contact me to discuss!

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Happy Christmas – quick!

The older I get, the quicker Christmas seems to come around each year – is that the same for you? If in all your quickness, you don’t have a nice Christmas image to send out – I have three up for grabs. If none of these take your fancy – get in touch PD Quick and I’ll quickly make one for you!

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Give yourself an apple

Give yourself an apple | Read a new book? Got a new phone? Installed new apps? Upgraded to Windows 10? Been on a course? Visited a new place? Met new people? We are always learning something new, it’s great, I love it!

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