blog, blag, flag – the mag ‘muse’

These stories are written to a-muse. If you would like to receive my muse-ings, make sure you fill in your email details!

Be my Valentine?

New projects are like a love affair. First comes the passion for a new project, curiosity to find out all you can about the project, enlightenment on completing it, and finally commitment to an on-going relationship. I love my job!

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Pantone colour of the year – Greenery

Colour is a powerful marketing tool, reflecting the message and meaning of your brand. Because first impressions count, and colour is the first thing you notice in a logo or visual footprint (80% of visual information is related to colour), your colour palette works...

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2017 – Chinese New Year of the Rooster!

Gōng Xǐ Fā Cái, Hóng Bāo Ná Lái?! Best wishes for the New Year, may I have my Red Envelope please?"! OK – I won’t get any red envelopes – the customary Chinese New Year gift of ‘lucky money’ -- as I am neither young nor unmarried. In recent years, the physical...

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Is it time yet?

As we step into the New Year there is an urgency to set goals, to get something done, to start something new. As a Graphic Designer, I live by client deadlines. Any personal deadlines come after my clients’ so I am always going into the New Year with left-overs....

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Brands are like snowflakes…

Snowflakes form or nucleate around a particle – just as a company or brand is formed around an entrepreneur. In the right conditions something beautiful happens, a snowflake is formed, a brand is born.

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You don’t know what you don’t know

You don’t know what you don’t know – its a weird, but true saying. There will be things you didn’t even know that you knew, that someone else would love to know. And with YouTube being second only to Google as a search engine, to increase your ranking, why not try sharing something you know?

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Refresh, or reframe?

Style guidelines needn’t be a straitjacket. Instead they can be a living document, providing a framework that allows your team to be constructively creative. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.

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hokey-cokey!

Hokey-cokey – does your branding need a refresh, do you need to shake it up?! The Tate just has, and it’s looking great!

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Take a leap!

It takes a leap of faith to go into business for yourself. And a growing business has to leap regularly to seize new opportunities. Design is not a luxury – it is proven to make an impact on business growth … “ for every £1 businesses invest in design, they can expect over £20 in increased revenues …” [Design Council]

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Designed to… attract graduates

Is your company looking to attract graduates? If so, now is the time of year to think about how you are going to go about it. Remember, a graduate is looking to start their career – not get a job! And you are most likely looking for someone who can grow with your company. You both need to make the right choice. It’s a long-term commitment for both sides – employer and employee.

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2016 in colour!

First impressions count, and colour is the first thing you notice in a logo or visual footprint – 80% of visual information is related to colour. Pantone announced its colours for 2016, a pastel pink and blue. As a business purpose changes over time – this should be reflected in your visual footprint, you logo, your ‘look and feel’. Is your colour palette working for you? Does it need a seasonal tweak? Have a think, and then contact me to discuss!

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Happy Christmas – quick!

The older I get, the quicker Christmas seems to come around each year – is that the same for you? If in all your quickness, you don’t have a nice Christmas image to send out – I have three up for grabs. If none of these take your fancy – get in touch PD Quick and I’ll quickly make one for you!

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Give yourself an apple

Give yourself an apple | Read a new book? Got a new phone? Installed new apps? Upgraded to Windows 10? Been on a course? Visited a new place? Met new people? We are always learning something new, it’s great, I love it!

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Looking good?

Here are a few guidelines to help you take a decent photo. It could be a selfie, or better still a friend or colleague can help – a new photo is a great way to keep your profile looking fresh (how old is your profile photo?!). So here are a few tips for sharing!

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Monkeys and chainsaws

My first boss and mentor - Frank Schofield  would often mutter 'monkeys and chainsaws' - as he tackled clients given access to DTP - desktop publishing - for the benefit of a younger audience. Prior to 'DTP' clients would never go near design, they had a pen, or a...

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website design tips

A website – like any other project, needs planning. It needs to have a goal. You need to know who will be looking at it, and why. You need to plan those user ‘journeys’, anticipate expectations, and deliver appropriate feedback – that’s as simple as a link taking you where you are expecting it to!

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2015 – officially the year of LIGHT!

2015 – the International year of Light. Light and colour and space are important in all aspects of our lives. It’s a mood- changer and can say so much without words. So when you look at your corporate colours, how do they make you ‘feel’, or more importantly, how do they make your customers feel? How about your website, is it full of light, or dank and dreary?

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Happy Easter!

Easter is different. Every year it moves, not fixed by dates, but by the moon – the nearest full moon after the Spring Equinox. It’s a time of hope and renewal. Just look in the garden if religion isn’t your thing; new life is inspiring.

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Happy Mother’s day!

There are two things we should give our children: one is roots, the other is wings. OK, so what’s that got to do with business? We are currently commemorating the centennial years of the suffragette movement, yet board level appointments for women are still lacking, so I consider myself lucky enough in my career to have worked with two female CEOs — Julie Baddeley and Rosemary Mc Conkey.

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