Why you should #hashtag

Why you should #hashtag

Hashtags are not just for Twitter, or Instagram, or even Facebook and LinkedIn. Hashtags categorise content and make that content more discoverable in searches both in your social media channels and on Google. You should think of hashtags as part of your branding kit – to engage your audience around an event you are holding, or for instance, an ad campaign.

Refresh, or reframe?

Refresh, or reframe?

Style guidelines needn’t be a straitjacket. Instead they can be a living document, providing a framework that allows your team to be constructively creative. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.

Designed to… attract graduates

Designed to… attract graduates

Is your company looking to attract graduates? If so, now is the time of year to think about how you are going to go about it. Remember, a graduate is looking to start their career – not get a job! And you are most likely looking for someone who can grow with your company. You both need to make the right choice. It’s a long-term commitment for both sides – employer and employee.

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