Today is Star Wars day.
It’s a holiday for any committed Star Wars fan.
In 1977 ‘Star Wars: Episode IV – A New Hope’ hit the big screen, quickly becoming a worldwide phenomenon. Forty years on, it’s still going strong, the films in sequel and prequel, completing a story (almost – there are more in the pipeline) that began in a galaxy far, far away.
The irresistible power of classic storytelling
Star Wars keeps us engaged because it has all the ingredients of a great story; good overcoming evil; faith and belief giving you ‘special powers’; characters we relate to, and empathise with; intense action sequences, and of course ground-breaking special effects.
George Lucas moved the science fiction genre from geek to mainstream, because, regardless of the genre, the structure of content, or the story, was the key to its success. Because people are attracted to stories that relate to people, that goes for movies, and business.
The business of storytelling
With your website as a communication tool, and Social Media as an ever-increasingly important marketing tool, storytelling is indicated as one of the key business skills that you need. I’m a designer, not a writer, I work with writers to tell compelling business stories, and I know when I hear a good one. How is your story telling? Are your marketing communications telling the story you need told?
There are a galaxy of articles online about storytelling – here are a couple of good ones: