New projects are like a love affair. First comes the passion for a new project, curiosity to find out all you can about the project, enlightenment on completing it, and finally commitment to an on-going relationship. I love my job!
Snowflakes form or nucleate around a particle – just as a company or brand is formed around an entrepreneur. In the right conditions something beautiful happens, a snowflake is formed, a brand is born.
You don’t know what you don’t know – its a weird, but true saying. There will be things you didn’t even know that you knew, that someone else would love to know. And with YouTube being second only to Google as a search engine, to increase your ranking, why not try sharing something you know?
Style guidelines needn’t be a straitjacket. Instead they can be a living document, providing a framework that allows your team to be constructively creative. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.
Hokey-cokey – does your branding need a refresh, do you need to shake it up?! The Tate just has, and it’s looking great!
An imaginary conversation with Angie and William Shakespeare on branding, in Will’s own words…
Devolution – a shake-up or shake down for Cambridgeshire?