Agile software, Agile marketing, now … Agile designer … I am coining a new job title, because that’s exactly how I work as a designer, iteratively, and in sprints with my clients, so we are able to change tack when the wind changes and starts to blow from the west…
With your website as a communication tool, and Social Media as an ever-increasingly important marketing tool, storytelling is indicated as one of the key business skills that you need. I’m a designer, not a writer, I work with writers to tell compelling business stories, and I know when I hear a good one. How is your story telling? Are your marketing communications telling the story you need told?
St Patrick’s Day is a great example of brilliant branding. I like to think of branding as your avatar. Because branding works 24/7 at all touch points with customers and clients – via stationery, business cards, brochures, PowerPoint presentations, website and social media, it’s important that branding – as your avatar – reflects your company – who you are, what you do, and what you stand for.
It’s all about branding. In the same way that you may be offering a similar service, or make the same widget as your competitors, what resonates with your customers or clients is that your passion, proposition and purpose or core brand is different, along with your visual branding, it’s what makes you special and stand out from the crowd.
New projects are like a love affair. First comes the passion for a new project, curiosity to find out all you can about the project, enlightenment on completing it, and finally commitment to an on-going relationship. I love my job!