Design by an Agile Designer

Design by an Agile Designer

Agile software, Agile marketing, now … Agile designer … I am coining a new job title, because that’s exactly how I work as a designer, iteratively, and in sprints with my clients, so we are able to change tack when the wind changes and starts to blow from the west…

May the 4th be with you…

May the 4th be with you…

With your website as a communication tool, and Social Media as an ever-increasingly important marketing tool, storytelling is indicated as one of the key business skills that you need. I’m a designer, not a writer, I work with writers to tell compelling business stories, and I know when I hear a good one. How is your story telling? Are your marketing communications telling the story you need told?

Daffodils / Mother’s Day / Daffodils

Daffodils / Mother’s Day / Daffodils

For me, nothing says ‘Mother’s Day’, like Daffodils What is the first thing that your customers and clients think of, when they think of you? I hope that when you think of me, you think of the word ‘Designer’, along with logo, brochure, information, website, journal...
What’s green, has three leaves and is a good craic?

What’s green, has three leaves and is a good craic?

St Patrick’s Day is a great example of brilliant branding. I like to think of branding as your avatar. Because branding works 24/7 at all touch points with customers and clients – via stationery, business cards, brochures, PowerPoint presentations, website and social media, it’s important that branding – as your avatar – reflects your company – who you are, what you do, and what you stand for.

Shrove Tuesday, Pancake Day or Mardi Gras?

Shrove Tuesday, Pancake Day or Mardi Gras?

It’s all about branding. In the same way that you may be offering a similar service, or make the same widget as your competitors, what resonates with your customers or clients is that your passion, proposition and purpose or core brand is different, along with your visual branding, it’s what makes you special and stand out from the crowd.

Pantone colour of the year – Greenery

Pantone colour of the year – Greenery

Colour is a powerful marketing tool, reflecting the message and meaning of your brand. Because first impressions count, and colour is the first thing you notice in a logo or visual footprint (80% of visual information is related to colour), your colour palette works...
2017 – Chinese New Year of the Rooster!

2017 – Chinese New Year of the Rooster!

Gōng Xǐ Fā Cái, Hóng Bāo Ná Lái?! Best wishes for the New Year, may I have my Red Envelope please?”! OK – I won’t get any red envelopes – the customary Chinese New Year gift of ‘lucky money’ — as I am neither young nor unmarried. In recent years,...

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