Be my Valentine?

Be my Valentine?

New projects are like a love affair. First comes the passion for a new project, curiosity to find out all you can about the project, enlightenment on completing it, and finally commitment to an on-going relationship. I love my job!

Pantone colour of the year – Greenery

Pantone colour of the year – Greenery

Colour is a powerful marketing tool, reflecting the message and meaning of your brand. Because first impressions count, and colour is the first thing you notice in a logo or visual footprint (80% of visual information is related to colour), your colour palette works...
2017 – Chinese New Year of the Rooster!

2017 – Chinese New Year of the Rooster!

Gōng Xǐ Fā Cái, Hóng Bāo Ná Lái?! Best wishes for the New Year, may I have my Red Envelope please?”! OK – I won’t get any red envelopes – the customary Chinese New Year gift of ‘lucky money’ — as I am neither young nor unmarried. In recent years,...
Is it time yet?

Is it time yet?

As we step into the New Year there is an urgency to set goals, to get something done, to start something new. As a Graphic Designer, I live by client deadlines. Any personal deadlines come after my clients’ so I am always going into the New Year with left-overs....
Brands are like snowflakes…

Brands are like snowflakes…

Snowflakes form or nucleate around a particle – just as a company or brand is formed around an entrepreneur. In the right conditions something beautiful happens, a snowflake is formed, a brand is born.

You don’t know what you don’t know

You don’t know what you don’t know

You don’t know what you don’t know – its a weird, but true saying. There will be things you didn’t even know that you knew, that someone else would love to know. And with YouTube being second only to Google as a search engine, to increase your ranking, why not try sharing something you know?

Refresh, or reframe?

Refresh, or reframe?

Style guidelines needn’t be a straitjacket. Instead they can be a living document, providing a framework that allows your team to be constructively creative. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.

hokey-cokey!

hokey-cokey!

Hokey-cokey – does your branding need a refresh, do you need to shake it up?! The Tate just has, and it’s looking great!

Pin It on Pinterest

Share This