|
DIY » |
| contact » | |
| home » | |
 |
« visit lelo |
start-up
abcam
logo and brand / ads / leaflets / marketing / website
AbCam – a
Cambridge success story
In 1998 Jonathan Milner had the idea for Abcam while working as
a Post-Doctoral researcher in a laboratory at the University of Cambridge.
He had the name (AntiBodies – CAMbridge), the concept of a web-based
company and began to develop an outline website. Angie and Bev together
with a technical colleague called Mike were enlisted to help take the
fledgling company forward. Mike set about building a database driven
site, Angie set about developing a logo and identity that said ‘established
yet fresh’, ‘Antibodies’ and ‘Cambridge’,
Bev set about supporting the strategic marketing efforts of Abcam and
its investors. The site visuals shown are the original site, it has since
developed into a site capable of delivering it's customers needs much
more efficiently with a more complex user interface and back-end.
| summary: design and artwork of marketing literature following a successful branding and website design for the Cambridge start-up company. Angie worked on the design, Bev Nolan on the marketing plan | |
| services: branding, marketing, art direction web and print design | |
| clients | |
| » | abcam |
| » | Access art |
| » | Biochemical Society/ Portland Press |
| » | BP (recruitment) |
| » | BP (internal comms ) |
| » | Bridge Partners |
| » | Cambridgeshire County Council |
| » | Cambridge Recruitment Consultants |
| » | Cyrus |
| » | Fenland green power |
| » | Grant Instruments |
| » | Mission |
| » | One paper buildings |
| » | Peter Vince |
| » | Roksan |
| » | Socia |
| » | The orangery club |
| » | Vauxhall |
| » | VBN |
