Client: Prof. Tony Kouzarides FMedSci, FRS, Deputy Director, The Gurdon Institute
Cambridge Momentum is a circle of philanthropists associated with the University of Cambridge who are helping to fuel scientific innovation and transform our future.
The brief for the logo was for it to have ‘gravitas’.
A serif font was chosen and a colour palette of deep rich red, very dark blue-grey – this was later accented with a soft gold when the brochure was designed. The logotype was simple, coupled with the serif font, the underline gives the logo stability, and the ‘M’ in its circle – a feeling of movement – the momentum – the science.