Colour and your branding

Colour and your branding

Colour is one of the strongest elements of your visual branding It’s probably the first thing you see, closely followed by shape. So, not only does your colour palette have to ‘talk’ to your clients and customers – helping them to decide how you make them feel...
Rubbish in, Rubbish out: using ChatGPT

Rubbish in, Rubbish out: using ChatGPT

Create role play scenarios that suit your writing to get the best out of using AI (ChatGPT). ‘You’re (an) x in a company like (x) and your audience are x in x market. Your tone of voice is x (and add some humour)’. I need a heading, bullet points and 500 words. Add some urgency perhaps – ‘my job depends on this’. Or ‘have some fun with this’. Hone down the responses by asking for rewrites where it needs it.

Me, Copyright & Donald – a cautionary tale

Me, Copyright & Donald – a cautionary tale

Don’t trust a Creative Commons Licence unless the original image is fully cited and released. News photo libraries in particular charge high fees anyway, and a fine could be exponentially worse as the infringement company that found you will want a cut too.

3 ways to weed out your fake news

3 ways to weed out your fake news

Ok, not Trump’d up (‘I invented … fake’) news, but fake Twitter or X followers, who are no good for your brand … you heard it here first! Hands up – have you ever analysed your Twitter/ X followers? Some fake Tweeters (eX’ers) are easy to spot – the...
Gong Xi Fa Cai

Gong Xi Fa Cai

Happy New Lunar Year of the Dragon! The Dragon swishes his tail and brings a year of change – and change can also bring new opportunities sparking creativity and innovation. I am a rat and in the Year of the Dragon, rats ‘will experience growth and energy and will...