Apples and Kings
The coronation, a major event in 2023, but did you know Sir Jony Ive designed the emblem? Sir Jony Ive, the legendary designer at Apple who helped shape the iconic look and feel of some of the world’s most popular tech, used his minimalist, elegant design...
Gong hei fat choy!
This is the year of Rabbit, a symbol of longevity, peace, and prosperity in Chinese culture. 2023 is predicted to be a year of hope.
Each of the 12 lunar year animals has it’s own story.
Stories are one of the most important elements in your branding, because they connect your humanity to your audience and help you become their first choice.
The story of the rabbit is a bit like the hare and the tortoise. Funny how moral tales cross cultures, I guess it means we all share similar values…
ChatGPT – I didn’t write this
AI copywriting, it’s been bubbling around on the horizon and all of a sudden it’s front and centre. There has been a lot of rumbling – is it a tool or the future for copy? To test it out I created an account (it’s FREE!) at chat.openai.com and asked...