Logo design elements

Logo design elements

your logo does a lot of work to say something about you at first glance #1: colour Before you see a logo, its shape or name, you see its colourโ€ฆ red: energy /love/urgency red โ€˜sellsโ€™ โ€“ you knew that already See project > orange:/creative /brave /confident good...
Logo design essentials

Logo design essentials

what is a logo? Before people could read, a pictorial mark would be used to identify say a fishmonger from a baker or who owned that particular cow (brand-ing). So, a logo is simply a unique graphic mark, emblem, or symbol that is used to quickly identify and remember...
Colour and your branding

Colour and your branding

Colour is one of the strongest elements of your visual branding It’s probably the first thing you see, closely followed by shape. So, not only does your colour palette have to โ€˜talkโ€™ to your clients and customers โ€“ helping them to decide how you make them feel...
Rubbish in, Rubbish out: using ChatGPT

Rubbish in, Rubbish out: using ChatGPT

Create role play scenarios that suit your writing to get the best out of using AI (ChatGPT). โ€˜Youโ€™re (an) x in a company like (x) and your audience are x in x market. Your tone of voice is x (and add some humour)โ€™. I need a heading, bullet points and 500 words. Add some urgency perhaps โ€“ โ€˜my job depends on thisโ€™. Or โ€˜have some fun with thisโ€™. Hone down the responses by asking for rewrites where it needs it.

Me, Copyright & Donald โ€“ a cautionary tale

Me, Copyright & Donald โ€“ a cautionary tale

Don’t trust a Creative Commons Licence unless the original image is fully cited and released. News photo libraries in particular charge high fees anyway, and a fine could be exponentially worse as the infringement company that found you will want a cut too.