It’s over 400 years since the birth of Shakespeare (the best selling author of all time), did he have branding – of course he did!

That got me thinking of a bit of fun, an imaginary conversation…

Be like Will…

Hi Will, how can I help you with your branding today?

“In my minds eye” “We have seen better days”

Fab! I’d love to help, why do you feel you need a branding refresh?

“I want to be “Be a child o’ th’ time”

Smashing! What has brought you to this decision?

“Though this be madness, yet there is method in ‘t”
“All the world’s a stage, and all the men and women merely players. They have their exits and their entrances; And one man in his time plays many parts”

I see, so you have a change in business direction. Have you thought about your brand purpose? Have you tweaked that already?

Yes, “This above all: to thine own self be true”
Great! Well, you have a really strong brand and fine-tuning your purpose along with a visual change – your branding, to better reflect your business objectives, shows your customers that you are thinking differently.
“Can one desire too much of a good thing?”
OK! Lets get to work on this together. We can create your new visual brand.
“A dish fit for the Gods!”

Will knew his business had changed, and he knew his branding no longer matched his business objectives. Has your business changed, do you need a branding refresh?  Call me, or email me “An honest tale speeds best, being plainly told”

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