Colour and your branding

Colour and your branding

Colour is one of the strongest elements of your visual branding It’s probably the first thing you see, closely followed by shape. So, not only does your colour palette have to ‘talk’ to your clients and customers – helping them to decide how you make them feel...
3 ways to weed out your fake news

3 ways to weed out your fake news

Ok, not Trump’d up (‘I invented … fake’) news, but fake Twitter or X followers, who are no good for your brand … you heard it here first! Hands up – have you ever analysed your Twitter/ X followers? Some fake Tweeters (eX’ers) are easy to spot – the...
Rule 1: own your domain and hosting

Rule 1: own your domain and hosting

I’m not always working on big projects – I am also found coming to the rescue on small ones. In this case Gary from Sublime Installations had fallen out with a big Yell-ow company who were hosting his website. This is roughly how our first conversation went. Hi Angie,...
Conscious brands

Conscious brands

– what are they, who are they and how to find out if you are one We had the acid test this last year on brands. Brands who stepped up during the pandemic, who looked after their people and helped us all ride the wave. They lifted us up and helped make our lives...
What’s green, has three leaves and is a good craic?

What’s green, has three leaves and is a good craic?

St Patrick’s Day is a great example of brilliant branding. I like to think of branding as your avatar. Because branding works 24/7 at all touch points with customers and clients – via stationery, business cards, brochures, PowerPoint presentations, website and social media, it’s important that branding – as your avatar – reflects your company – who you are, what you do, and what you stand for.