Logo design essentials
what is a logo? Before people could read, a pictorial mark would be used to identify say a fishmonger from a baker or who owned that particular cow (brand-ing). So, a logo is simply a unique graphic mark, emblem, or symbol that is used to quickly identify and remember...
Colour and your branding
Colour is one of the strongest elements of your visual branding It’s probably the first thing you see, closely followed by shape. So, not only does your colour palette have to ‘talk’ to your clients and customers – helping them to decide how you make them feel...
Semiotics, what is it and why you should be bothered
Image includes screen representation of Universal Pictures ‘They Live’ When you’re researching for a new logo or re-branding, you will naturally flex into the art of semiotics. What means what to who and why. What makes them bothered to choose. How...
Colour goes… back to the future…
Colour predictions are a big event, and Pantone is a major influencer. Fashion brands, makers and interior designers will be gearing up to be on-trend, because colour is such an important part of how we express ourselves. Colour can make us feel more comfortable, more assured, more attuned. And these two colours will be woven into our lives next year, hoping to change the mood of us all.
Go get ’em tiger!
Being in the business of branding, like most designers – the most difficult brand to create is your own. Even though you know your own clients, and the work you like to do, it’s still difficult to be objective about yourself. When you are working for a client, you are working towards a goal, usually a deadline for a brand, re-brand, or campaign. You’ve worked out and agreed a budget, you’re part of a team. So the only way you can effectively brand for yourself, is to become your own client, or hire another designer… which does work in large agencies, but not for any self-respecting consultant designer I know. Tantamount to cheating in an exam?!