Solving design problems is my thing. I like to research by reading the brief, having a chat, sometimes seeing how others have solved the problem… but the one thing I have to do is… sleep on it. By my bed you will find a sketchbook where I work through ideas before going to sleep, or to capture them as I fall into, or wake from, sleeping. If you can hold onto a question that you want to solve – your lovely brain has a whole night to try and figure out the answer for you.
Commitment, intimacy, dependability – that’s all we want in a relationship with a person, or a brand. Because, we don’t just consume or interact with a brand, we engage in a relationship, because it’s something that can define us, as well as them.
I say, let’s have a day off and Turkey too, because if it weren’t for us… ;D
A great project outcome needs focus, it needs a brief. It needs velocity. Are you hiring a designer to realise your vision, or to work with you to create something bigger than both of you?
Are you ready? Do you have your on-brand Christmas festive image yet? The holidays are coming… the holidays are coming…