Colour and your branding
Colour is one of the strongest elements of your visual branding It’s probably the first thing you see, closely followed by shape. So, not only does your colour palette have to ‘talk’ to your clients and customers – helping them to decide how you make them feel...
Advent-type calendar
This year I have made an advent image calendar of my favourite typefaces. These are coupled with a colour flow, picking the second colour to go into the next frame. I’ve also picked up words beginning ‘Advent’. I love words, especially when you pick at them – there weren’t quite enough for the 24 days, but, despite their same beginnings, they mean so many different things.
Apples and Kings
The coronation, a major event in 2023, but did you know Sir Jony Ive designed the emblem? Sir Jony Ive, the legendary designer at Apple who helped shape the iconic look and feel of some of the world’s most popular tech, used his minimalist, elegant design...
Colour goes… back to the future…
Colour predictions are a big event, and Pantone is a major influencer. Fashion brands, makers and interior designers will be gearing up to be on-trend, because colour is such an important part of how we express ourselves. Colour can make us feel more comfortable, more assured, more attuned. And these two colours will be woven into our lives next year, hoping to change the mood of us all.
Go get ’em tiger!
Being in the business of branding, like most designers – the most difficult brand to create is your own. Even though you know your own clients, and the work you like to do, it’s still difficult to be objective about yourself. When you are working for a client, you are working towards a goal, usually a deadline for a brand, re-brand, or campaign. You’ve worked out and agreed a budget, you’re part of a team. So the only way you can effectively brand for yourself, is to become your own client, or hire another designer… which does work in large agencies, but not for any self-respecting consultant designer I know. Tantamount to cheating in an exam?!