HELLO to a new Chinese year – the year of the Ox. Marketing & horoscopes – Chinese or otherwise, archetypes, avatars, personas, tribes… When you are in business ‘pigeon-holing’ – grouping and naming potential customers – is a big deal. To try and find a way to talk to someone that; you don’t know, haven’t met yet (interacting on social platforms counts) – to give them the thing that you have, that they want – is a big deal. ‘Knowing’ your customer is the cornerstone of marketing. You need to be playing to the right crowd. And if you know, or can predict, which gig they want to go to next – you have sight of the Holy Grail.
welcome to the 21st year of the 21st century! 21 + 21 – that adds up to 42, my favourite number… …the meaning of life and everything (Hitchhikers Guide to the Galaxy), and in I Ching the hexagram means ‘increase’. It’s a time to expand, develop, be strong, be generous, to replenish, and use wealth and resources wisely for the greater good. If only.
Simply this… I am giving thanks this week for four ‘oven ready’ (to quote Boris & a nod to ‘Turkey’) vaccines that are being readied to roll out.I am especially excited by the Oxford University/ Astra Zeneca vaccine that seems to be the most portable.I am full of new hope for 2021
THANK YOU! I am incredibly grateful to all my clients, and people who recommend me to new clients, or who ‘like’ my posts, or tweets. I feel blessed that some clients have kept me going during the Covid-19 lockdown, and throughout the year give me projects of all sizes, keeping the wolves from my door.
Who doesn’t want to know what’s in the future? What we should we be avoiding or embracing. My thinking is that divination in all its forms, are all tools we use to help us confirm our ‘gut’ feelings, our intuition. Because, try as we might, we cannot see around corners, and luck over time, is inevitable.