Colour predictions are a big event, and Pantone is a major influencer. Fashion brands, makers and interior designers will be gearing up to be on-trend, because colour is such an important part of how we express ourselves. Colour can make us feel more comfortable, more assured, more attuned. And these two colours will be woven into our lives next year, hoping to change the mood of us all.
If you’ve invested in your brand, or just have an unusual name, it’s good for you to hear it properly, and whoever is saying it, not to find out later that they’ve just spent an hour mis-pronouncing it and feel a bit foolish. Here is a LinkedIn top tip…
Hashtags are not just for Twitter, or Instagram, or even Facebook and LinkedIn. Hashtags categorise content and make that content more discoverable in searches both in your social media channels and on Google. You should think of hashtags as part of your branding kit – to engage your audience around an event you are holding, or for instance, an ad campaign.
New projects are like a love affair. First comes the passion for a new project, curiosity to find out all you can about the project, enlightenment on completing it, and finally commitment to an on-going relationship. I love my job!
Style guidelines needn’t be a straitjacket. Instead they can be a living document, providing a framework that allows your team to be constructively creative. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.
Snapchat is no longer the app anyone past puberty couldn’t work out how to use, or if you did, couldn’t see the point of. How do I know this is true? Forbes has changed its Twitter profile image to its Snapchat avatar