Gong hei fat choy!
This is the year of Rabbit, a symbol of longevity, peace, and prosperity in Chinese culture. 2023 is predicted to be a year of hope.
Each of the 12 lunar year animals has it’s own story.
Stories are one of the most important elements in your branding, because they connect your humanity to your audience and help you become their first choice.
The story of the rabbit is a bit like the hare and the tortoise. Funny how moral tales cross cultures, I guess it means we all share similar values…
ChatGPT – I didn’t write this
AI copywriting, it’s been bubbling around on the horizon and all of a sudden it’s front and centre. There has been a lot of rumbling – is it a tool or the future for copy? To test it out I created an account (it’s FREE!) at chat.openai.com and asked...
Rule 1: own your domain and hosting
I’m not always working on big projects – I am also found coming to the rescue on small ones. In this case Gary from Sublime Installations had fallen out with a big Yell-ow company who were hosting his website. This is roughly how our first conversation went. Hi Angie,...
Semiotics, what is it and why you should be bothered
Photo: Universal Pictures ‘They Live’ When you’re researching for a new logo or re-branding, you will naturally flex into the art of semiotics. What means what to who and why. What makes them bothered to choose. How do you ‘fit’ in the...