Conscious brands

Conscious brands

– what are they, who are they and how to find out if you are one We had the acid test this last year on brands. Brands who stepped up during the pandemic, who looked after their people and helped us all ride the wave. They lifted us up and helped make our lives...
👋Clubhouse – what is it, should you be bothered?

👋Clubhouse – what is it, should you be bothered?

A redrawn Apple emoji, originally designed by Raymond Sepulveda, Angela Guzman and Ollie Wagner Read time span: flash Clubhouse – a quick overview First off – you need to have an Apple Phone as it’s an App and only on IOS right now (Android soon!). It’s an...
Gung Hay Fat Choy!

Gung Hay Fat Choy!

HELLO to a new Chinese year – the year of the Ox. Marketing & horoscopes – Chinese or otherwise, archetypes, avatars, personas, tribes… When you are in business ‘pigeon-holing’ – grouping and naming potential customers – is a big deal. To try and find a way to talk to someone that; you don’t know, haven’t met yet (interacting on social platforms counts) – to give them the thing that you have, that they want – is a big deal. ‘Knowing’ your customer is the cornerstone of marketing. You need to be playing to the right crowd. And if you know, or can predict, which gig they want to go to next – you have sight of the Holy Grail.

welcome to the 21st year of the 21st century

welcome to the 21st year of the 21st century

welcome to the 21st year of the 21st century! 21 + 21 – that adds up to 42, my favourite number… …the meaning of life and everything (Hitchhikers Guide to the Galaxy), and in I Ching the hexagram means ‘increase’. It’s a time to expand, develop, be strong, be generous, to replenish, and use wealth and resources wisely for the greater good. If only.

Colour goes… back to the future…

Colour goes… back to the future…

Colour predictions are a big event, and Pantone is a major influencer. Fashion brands, makers and interior designers will be gearing up to be on-trend, because colour is such an important part of how we express ourselves. Colour can make us feel more comfortable, more assured, more attuned. And these two colours will be woven into our lives next year, hoping to change the mood of us all.

Happy Thanksgiving!

Happy Thanksgiving!

Simply this… I am giving thanks this week for four ‘oven ready’ (to quote Boris & a nod to ‘Turkey’) vaccines that are being readied to roll out.I am especially excited by the Oxford University/ Astra Zeneca vaccine that seems to be the most portable.I am full of new hope for 2021

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