HELLO to a new Chinese year – the year of the Ox. Marketing & horoscopes – Chinese or otherwise, archetypes, avatars, personas, tribes… When you are in business ‘pigeon-holing’ – grouping and naming potential customers – is a big deal. To try and find a way to talk to someone that; you don’t know, haven’t met yet (interacting on social platforms counts) – to give them the thing that you have, that they want – is a big deal. ‘Knowing’ your customer is the cornerstone of marketing. You need to be playing to the right crowd. And if you know, or can predict, which gig they want to go to next – you have sight of the Holy Grail.
welcome to the 21st year of the 21st century! 21 + 21 – that adds up to 42, my favourite number… …the meaning of life and everything (Hitchhikers Guide to the Galaxy), and in I Ching the hexagram means ‘increase’. It’s a time to expand, develop, be strong, be generous, to replenish, and use wealth and resources wisely for the greater good. If only.
The attention economy and our infinite appetite for distractions is the subject of a lovely RSA short and thought it was worth a share, and a rant! The talk is by James Williams from 2017 (the animation is new). The more I listened, the more I nodded.
We have had months of mojo mangling. Our boundaries between home and work have mingled. Is your mojo all fired up and ready for the rest of the year? … probably not. I’ve worked from my home studio for a long time, here are my tips to get your mojo on track 😉
If you’ve invested in your brand, or just have an unusual name, it’s good for you to hear it properly, and whoever is saying it, not to find out later that they’ve just spent an hour mis-pronouncing it and feel a bit foolish. Here is a LinkedIn top tip…