Logo design essentials

Logo design essentials

what is a logo? Before people could read, a pictorial mark would be used to identify say a fishmonger from a baker or who owned that particular cow (brand-ing). So, a logo is simply a unique graphic mark, emblem, or symbol that is used to quickly identify and remember...
Rubbish in, Rubbish out: using ChatGPT

Rubbish in, Rubbish out: using ChatGPT

Create role play scenarios that suit your writing to get the best out of using AI (ChatGPT). โ€˜Youโ€™re (an) x in a company like (x) and your audience are x in x market. Your tone of voice is x (and add some humour)โ€™. I need a heading, bullet points and 500 words. Add some urgency perhaps โ€“ โ€˜my job depends on thisโ€™. Or โ€˜have some fun with thisโ€™. Hone down the responses by asking for rewrites where it needs it.

Me, Copyright & Donald โ€“ a cautionary tale

Me, Copyright & Donald โ€“ a cautionary tale

Don’t trust a Creative Commons Licence unless the original image is fully cited and released. News photo libraries in particular charge high fees anyway, and a fine could be exponentially worse as the infringement company that found you will want a cut too.

3 ways to weed out your fake news

3 ways to weed out your fake news

Ok, not Trump’d up (โ€˜I invented โ€ฆ fakeโ€™) news, but fake Twitter or X followers, who are no good for your brand โ€ฆ you heard it here first! Hands up โ€“ have you ever analysed your Twitter/ X followers? Some fake Tweeters (eX’ers) are easy to spot โ€“ the...
ChatGPT โ€“ I didnโ€™t write this

ChatGPT – I didn’t write this

AI copywriting, it’s been bubbling around on the horizon and all of a sudden it’s front and centre. There has been a lot of rumbling โ€“ is it a tool or the future for copy? To test it out I created an account (it’s FREE!) at chat.openai.com and asked...
Rule 1: own your domain and hosting

Rule 1: own your domain and hosting

Iโ€™m not always working on big projects โ€“ I am also found coming to the rescue on small ones. In this case Gary from Sublime Installations had fallen out with a big Yell-ow company who were hosting his website. This is roughly how our first conversation went. Hi Angie,...