


Rubbish in, Rubbish out: using ChatGPT
Create role play scenarios that suit your writing to get the best out of using AI (ChatGPT). โYouโre (an) x in a company like (x) and your audience are x in x market. Your tone of voice is x (and add some humour)โ. I need a heading, bullet points and 500 words. Add some urgency perhaps โ โmy job depends on thisโ. Or โhave some fun with thisโ. Hone down the responses by asking for rewrites where it needs it.

Me, Copyright & Donald โ a cautionary tale
Don’t trust a Creative Commons Licence unless the original image is fully cited and released. News photo libraries in particular charge high fees anyway, and a fine could be exponentially worse as the infringement company that found you will want a cut too.

3 ways to weed out your fake news
Ok, not Trump’d up (โI invented โฆ fakeโ) news, but fake Twitter or X followers, who are no good for your brand โฆ you heard it here first! Hands up โ have you ever analysed your Twitter/ X followers? Some fake Tweeters (eX’ers) are easy to spot โ the...
ChatGPT – I didn’t write this
AI copywriting, it’s been bubbling around on the horizon and all of a sudden it’s front and centre. There has been a lot of rumbling โ is it a tool or the future for copy? To test it out I created an account (it’s FREE!) at chat.openai.com and asked...