branding, logo design, top tip
what is a logo? Before people could read, a pictorial mark would be used to identify say a fishmonger from a baker or who owned that particular cow (brand-ing). So, a logo is simply a unique graphic mark, emblem, or symbol that is used to quickly identify and remember...
muse, top tip
Create role play scenarios that suit your writing to get the best out of using AI (ChatGPT). โYouโre (an) x in a company like (x) and your audience are x in x market. Your tone of voice is x (and add some humour)โ. I need a heading, bullet points and 500 words. Add some urgency perhaps โ โmy job depends on thisโ. Or โhave some fun with thisโ. Hone down the responses by asking for rewrites where it needs it.
top tip
Don’t trust a Creative Commons Licence unless the original image is fully cited and released. News photo libraries in particular charge high fees anyway, and a fine could be exponentially worse as the infringement company that found you will want a cut too.
branding buddy, muse, top tip
Ok, not Trump’d up (โI invented โฆ fakeโ) news, but fake Twitter or X followers, who are no good for your brand โฆ you heard it here first! Hands up โ have you ever analysed your Twitter/ X followers? Some fake Tweeters (eX’ers) are easy to spot โ the...
branding buddy, muse, top tip
Iโm not always working on big projects โ I am also found coming to the rescue on small ones. In this case Gary from Sublime Installations had fallen out with a big Yell-ow company who were hosting his website. This is roughly how our first conversation went. Hi Angie,...