Gong hei fat choy! (恭喜发财) means ‘Wishing you happiness and prosperity for the new Chinese lunar year.

We could all do with a sprinkling of happiness and prosperity is always welcome.

This is the year of Rabbit, a symbol of longevity, peace, and prosperity in Chinese culture. 2023 is predicted to be a year of hope.

Each of the 12 lunar year animals has it’s own story.

Stories are one of the most important elements in your branding, because they connect your humanity to your audience and help you become their first choice.

The story of the rabbit is a bit like the hare and the tortoise. Funny how moral tales cross cultures, I guess it means we all share similar values…

‘The Rabbit is the fourth of all zodiac animals. Legend has it the Rabbit was proud—arrogant even—of its speed. He was neighbours with Ox and always made fun of how slow Ox was. One day, the Jade Emperor said the zodiac order would be decided by the order in which the animals arrived at his party. Rabbit set off at daybreak. But when he got there, no other animals were in sight. Thinking that he would obviously be first, he went off to the side and napped. However, when he woke up, three other animals had already arrived. One of them was the Ox he had always looked down upon.’