We are all creative creatures, artists are compelled to be consistently creative. The rest of us will have an epiphany about something in our lives, that’s one reason why we go into business, to do something different, differently, better, or smarter. What’s not creative about that?
Commitment, intimacy, dependability – that’s all we want in a relationship with a person, or a brand. Because, we don’t just consume or interact with a brand, we engage in a relationship, because it’s something that can define us, as well as them.
Who doesn’t want to know what’s in the future? What we should we be avoiding or embracing. My thinking is that divination in all its forms, are all tools we use to help us confirm our ‘gut’ feelings, our intuition. Because, try as we might, we cannot see around corners, and luck over time, is inevitable.
I say, let’s have a day off and Turkey too, because if it weren’t for us… ;D
A great project outcome needs focus, it needs a brief. It needs velocity. Are you hiring a designer to realise your vision, or to work with you to create something bigger than both of you?
Dragons – they were good for marketing comms, an example of viral marketing from the ancient world perhaps?!