This is the year of Rabbit, a symbol of longevity, peace, and prosperity in Chinese culture. 2023 is predicted to be a year of hope.
Each of the 12 lunar year animals has it’s own story.
Stories are one of the most important elements in your branding, because they connect your humanity to your audience and help you become their first choice.
The story of the rabbit is a bit like the hare and the tortoise. Funny how moral tales cross cultures, I guess it means we all share similar values…
HELLO to a new Chinese year – the year of the Ox. Marketing & horoscopes – Chinese or otherwise, archetypes, avatars, personas, tribes… When you are in business ‘pigeon-holing’ – grouping and naming potential customers – is a big deal. To try and find a way to talk to someone that; you don’t know, haven’t met yet (interacting on social platforms counts) – to give them the thing that you have, that they want – is a big deal. ‘Knowing’ your customer is the cornerstone of marketing. You need to be playing to the right crowd. And if you know, or can predict, which gig they want to go to next – you have sight of the Holy Grail.