Happy new year – part II

I don’t know about you, but I like deadlines, they give you well, something to aim for (duh!). I like the urgency and collaboration that happens on a project, and the feeling of accomplishment when delivering a project on time, to do its job helping my clients grow their businesses.

But I don’t like undue pressure (hands-up – who does?!). So why, do we put ourselves through unnecessary pressure every January with a wish list of goals for the year – business or personal – that is as long as your arm?! The fact is they quite often end up abandoned because we ask too much of ourselves to deliver on too many goals and unrealistic wants.

How much easier would it be to share out those wants and goals, at least by half? September is a natural mid-point in the financial year (with a tax year running April-April). In September you, and your clients and customers are refreshed from an annual vacation, or at least feeling good from a healthy dose of lovely vitamin D sunshine. Your bones are warm, the days are still long, and there is a definite feel of change in the air.

You are ready to rock!

Make a cuppa, and pick up that January list whose urgency had evaporated away way back in February. A fresh look in September at your business-focused goal-setting has the benefit of eight months of insight from the current year.

  • Has your business focus changed this year?
  • Does your branding need a tweak?
  • Do you need to create a new corporate brochure, or review your product brochures
  • Are you ready for the next exhibition?
  • Is your website up-to-date?
  • … are you ready for Christmas?!

Listen –  just think about it, it makes sense doesn’t it? 

It might not be about being cheaper. It’s tricky to define better. But without a doubt, the heart and soul of a thriving enterprise is the irrational pursuit of becoming irresistible. Seth Godin