Janet Fox of Small & Green had decided to move her growing (ha-ha!) business from Cambridge Market to a shop on Mill Road. She was joining a successful resident business – The Garden Kitchen to offer plants and homewares in the popular Cambridge cafe. They decided that the shop should have a ‘combined’ logo – simply called ’82’ – no surprises, that’s the address!
After much deliberation – initially it was just ’82’ – the logo pulls in elements from both brands in equal measure.
They are already collaborating in their marketing by having their own Instagram page sharing what’s happening day-to-day, and printing double-sided flyers to promote special offers.