air broadband | logo design, branding, website design and build
For one housing development, we created a small website which had to be unbranded, so we picked up on the orange from the colour palette as a nod to the branding.
Here are a few of the tweaks to the original logo, showing refined typography and logo shape, bringing in elements to indicate that they were in the business of broadband, plus I also offered a few alternatives, as I love designing logos.
I was asked by Air Broadband of Cambridge to tweak their logo. They offer full fibre broadband in places where BT can’t get to. As with lots of start-ups, they create a ‘working’ logo, quite like it, but when they start to go to market, realise that it’s not quite right. I refined their typography and logo shape, bringing in elements to indicate that they were in the business of broadband, I also offered a few alternatives, to test that the logo still ‘feels right’ to the client and their audience (see the video below).
Following on from the logo, a suite of icons were also created. Branding images were collated to create a look and feel to be used on their website and in marketing communications.
For a new housing development, where Air Broadband were to remain anonymous, we built a small website, focusing on a limited time sign-up offer.