Following the success of ‘You’ll be surprised!’ and ‘Join. Transform. Progress’, in 2013 we developed new concepts based on the headlines ‘Become part of the bigger picture…’ for graduates and ‘We want people with Energy!’ for experienced hires, using more intimate images of people on location to show the working environment and scope of the organisation. We continued to write materials to support Baker Hughes recruiters and HR personnel internally, with a range of comprehensive documents, manuals and presentations.
Collateral now in daily use includes novelty give-away items, postcards, Z-cards, a number of graduate- and experienced-targeted career area leaflets, as well as exhibition stands and PowerPoint shows, and press and online advertising.
We also delivered:
- A number of language-specific careers SEO microsites
- A range of internal communications handbooks, emails and posters to support the global recruitment teams
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