I was asked by Cambridge Network of Cambridge to design a brochure that they could give to companies who might be attracted to moving to Cambridge, and to outline the benefits that belonging to Cambridge Network would bring.ย
The brochure didn’t get printed, but I was very pleased with the overall look and feel of it that I decided to give it a page here. It was oversize A4 and used the lighter blue of the Cambridge Network logo as it’s over-riding colour โ we did consider a conventional full colour approach, but because the images we had to work with were a big mix of good, average, or simply bad quality, turning them monochrome is a good way to tie them together โ a great ‘leveller’. In my mind, this also stopped it from being simply a ‘tourist’ brochure and gave it huge design punch.