flex-e-services | logo design
These are the visuals – the ‘ones that got away’. If you’re wondering how the Scottie dog got in – the owners have one as a pet, and I thought – why not, sharing your love outside of work can be just the thing on a logo that doesn’t have a specific message to try and get across.
Flex-able services of St Neots, a transport, cleaning and facility management company, were slightly changing their business offer and asked me to create a new logo for a new name ‘Flex-e-services‘, with an emphasis on the ‘e’, and to a small set budget. These were originally in the darker ‘Flex-Able’ colour palette, as I wasn’t working on their visual branding I didn’t get to choose colours, but I was asked to brighten them up.
The logos all emphasise the ‘e’ but also incorporate ideas around the corporate transport, and chauffeur element of their business offer. They each demonstrate a feel for different customer types in their design approach, for instance, with a big swish ampersand, or using a drawing of their pet dog for a more personal touch.