Socia was started by David Archer and Alex Cameron, seeing a niche for themselves applying their experience of managing across different organisational cultures to the issue of creating successful partnerships between public and private sectors. A logo and website design was needed for their new venture. The grey was chosen as Socia are neutral, they don’t take sides, the font was chosen to indicate transparency and openness. The Socia website has been redesigned in 2015 using Wordpress to make it more article focused. A photoshoot was arranged and art directed at the RSA and on the streets in central London to be used on the site.
Their support materials range includes a website, stationery, brochures, PowerPoint presentations, Word PDFs.