spark EV technology | visual branding / marketing communications
Spark EV Technology have a great product, and like many start-ups on a budget, they created their marketing communications themselves.
I’d been recommended to Justin (CEO), he wasn’t quite ready for design input at first but we kept in touch (over a year!), during that time I got to know more about Justin and his business, and he got to see design projects I worked on for other clients, mainly via LinkedIn posts. During that time, he really worked out who his ideal customers were, and when he was ready to look for next stage investment and apply for bigger contracts, he asked me in to help with the visual branding.
I created a number of mood boards – with different image and illustration types, colour palette and fonts, to pinpoint the look and feel that resonated. This was taken forward to design a PowerPoint presentation, a Word document template, a small brochure (already on a second version!), a Twitter header, and a pull-up banner.
It has been a great project to work on. Justin now has a few core brand images, and branding guidelines so that his team can create good quality documents for their marketing communications.
Angie took a broad brief and was able to communicate our idea for Spark into a coherent brand which included template designs for proposal documents and presentations, brochures, exhibition boards and social media banners. Thoroughly recommend.