storm therapeutics | logo design
Client: Prof. Tony Kouzarides FMedSci, FRS, Deputy Director, The Gurdon Institute
Storm Therapeutics replaced Iceni Therapeutics as the name for the new Cambridge spin-out company created to explore the commercial development of IP from the Gurdon Institute in Cambridge. The change came about, when, at the 11th hour another company in a similar sector was using almost the same Iceni Therapeutics name. So it was decided to go with something completely new.
Storm was a much stronger, and better name. We could have used the same logo, but it didn’t match the strength of the new name. The new logo still represents RNA, but in a slightly different way to the Iceni Therapeutics logo. The biggest task was trying to not make the ‘S’ – which forms the logotype, look like an 8!
The underlying technology involves modification of the activity of non-coding RNA by targeting RNA modifying enzymes with small molecules. This is an exciting new area of cancer biology relevant to oncology but potentially with broader application.
Tony was pretty clear what he wanted the logo to achieve, so I had a really good brief. It’s a great logo, simply describing the modifying action of the molecule on RNA.
It’s really exciting for me to be involved with projects that have such a great potential to make a real difference for us all.
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