wine cruise europe

Gordon Sadler needed to create a flexible logo design to use across a number of cruise offers that they wanted to promote in separate websites to suit customers looking for particular types of cruises.

So, I came up with at its core, a three-part logo. A half circle to suggest a sun, which sat atop a wave shape that suggested water, married these with classic typography to suggest that these are luxury cruises, that could be further customised with handwritten style typography or hand drawn vistas.