From here to Epiphany…

From here to Epiphany…

The thing I love about Christmas time is that it is a time for bunkering down and feeling thankful for my family. From Christmas day to Epiphany. This year is special as we have mum here again for the duration. Last year, as for most, was a quick Turkey dinner in a...
Conscious brands

Conscious brands

– what are they, who are they and how to find out if you are one We had the acid test this last year on brands. Brands who stepped up during the pandemic, who looked after their people and helped us all ride the wave. They lifted us up and helped make our lives...
👋Clubhouse – what is it, should you be bothered?

👋Clubhouse – what is it, should you be bothered?

A redrawn Apple emoji, originally designed by Raymond Sepulveda, Angela Guzman and Ollie Wagner Read time span: flash Clubhouse – a quick overview First off – you need to have an Apple Phone as it’s an App and only on IOS right now (Android soon!). It’s an...
Gung Hay Fat Choy!

Gung Hay Fat Choy!

HELLO to a new Chinese year – the year of the Ox. Marketing & horoscopes – Chinese or otherwise, archetypes, avatars, personas, tribes… When you are in business ‘pigeon-holing’ – grouping and naming potential customers – is a big deal. To try and find a way to talk to someone that; you don’t know, haven’t met yet (interacting on social platforms counts) – to give them the thing that you have, that they want – is a big deal. ‘Knowing’ your customer is the cornerstone of marketing. You need to be playing to the right crowd. And if you know, or can predict, which gig they want to go to next – you have sight of the Holy Grail.

Pin It on Pinterest