Colour predictions are a big event, and Pantone is a major influencer. Fashion brands, makers and interior designers will be gearing up to be on-trend, because colour is such an important part of how we express ourselves. Colour can make us feel more comfortable, more assured, more attuned. And these two colours will be woven into our lives next year, hoping to change the mood of us all.
Being in the business of branding, like most designers – the most difficult brand to create is your own. Even though you know your own clients, and the work you like to do, it’s still difficult to be objective about yourself. When you are working for a client, you are working towards a goal, usually a deadline for a brand, re-brand, or campaign. You’ve worked out and agreed a budget, you’re part of a team. So the only way you can effectively brand for yourself, is to become your own client, or hire another designer… which does work in large agencies, but not for any self-respecting consultant designer I know. Tantamount to cheating in an exam?!
Commitment, intimacy, dependability – that’s all we want in a relationship with a person, or a brand. Because, we don’t just consume or interact with a brand, we engage in a relationship, because it’s something that can define us, as well as them.