Logo design essentials

Logo design essentials

what is a logo? Before people could read, a pictorial mark would be used to identify say a fishmonger from a baker or who owned that particular cow (brand-ing). So, a logo is simply a unique graphic mark, emblem, or symbol that is used to quickly identify and remember...
Colour and your branding

Colour and your branding

Colour is one of the strongest elements of your visual branding It’s probably the first thing you see, closely followed by shape. So, not only does your colour palette have to โ€˜talkโ€™ to your clients and customers โ€“ helping them to decide how you make them feel...
Apples and Kings

Apples and Kings

The coronation, a major event in 2023, but did you know Sir Jony Ive designed the emblem? Sir Jony Ive, the legendary designer at Apple who helped shape the iconic look and feel of some of the world’s most popular tech, used his minimalist, elegant design...
Rule 1: own your domain and hosting

Rule 1: own your domain and hosting

Iโ€™m not always working on big projects โ€“ I am also found coming to the rescue on small ones. In this case Gary from Sublime Installations had fallen out with a big Yell-ow company who were hosting his website. This is roughly how our first conversation went. Hi Angie,...
Semiotics, what is it and why you should be bothered

Semiotics, what is it and why you should be bothered

Image includes screen representation ofย  Universal Pictures ‘They Live’ When you’re researching for a new logo or re-branding, you will naturally flex into the art of semiotics. What means what to who and why. What makes them bothered to choose. How...