Gung Hay Fat Choy!
HELLO to a new Chinese year – the year of the Ox. Marketing & horoscopes – Chinese or otherwise, archetypes, avatars, personas, tribes… When you are in business ‘pigeon-holing’ – grouping and naming potential customers – is a big deal. To try and find a way to talk to someone that; you don’t know, haven’t met yet (interacting on social platforms counts) – to give them the thing that you have, that they want – is a big deal. ‘Knowing’ your customer is the cornerstone of marketing. You need to be playing to the right crowd. And if you know, or can predict, which gig they want to go to next – you have sight of the Holy Grail.
Seeing around corners
Who doesn’t want to know what’s in the future? What we should we be avoiding or embracing. My thinking is that divination in all its forms, are all tools we use to help us confirm our ‘gut’ feelings, our intuition. Because, try as we might, we cannot see around corners, and luck over time, is inevitable.
Yes, you can make a silk purse out of a sows’ ear!
Gōng Xǐ Fā Cái Wishing you happiness and prosperity in the year of the Pig They say that you can’t make a silk purse out of a sows’ ear. But they are wrong. In 1921 Arthur D. Little, Inc., of Cambridge, Massachusetts (of its time,one of the largest and most...