Gung Hay Fat Choy!
HELLO to a new Chinese year โ the year of the Ox. Marketing & horoscopes โ Chinese or otherwise, archetypes, avatars, personas,ย tribes… When you are in business โpigeon-holingโ โ grouping and naming potential customers โ is a big deal. To try and find a way to talk to someone that; you donโt know, havenโt met yet (interacting on social platforms counts) โ to give them the thing that you have, that they want โ is a big deal. ‘Knowing’ your customer is the cornerstone of marketing. You need to be playing to the right crowd. And if you know, or can predict, which gig they want to go to next โ you have sight of the Holy Grail.
Seeing around corners
Who doesnโt want to know whatโs in the future? What we should we be avoiding or embracing. My thinking is that divination in all its forms, are all tools we use to help us confirm our โgutโ feelings, our intuition. Because, try as we might, we cannot see around corners, and luck over time, is inevitable.
Yes, you can make a silk purse out of a sowsโ ear!
Goฬng Xiฬ Faฬ Caฬi Wishing you happiness and prosperity in the year of the Pig They say that you canโt make a silk purse out of a sowsโ ear. But they are wrong. In 1921 Arthur D. Little, Inc., of Cambridge, Massachusetts (of its time,one of the largest and most...