Gung Hay Fat Choy!

Gung Hay Fat Choy!

HELLO to a new Chinese year – the year of the Ox. Marketing & horoscopes – Chinese or otherwise, archetypes, avatars, personas, tribes… When you are in business ‘pigeon-holing’ – grouping and naming potential customers – is a big deal. To try and find a way to talk to someone that; you don’t know, haven’t met yet (interacting on social platforms counts) – to give them the thing that you have, that they want – is a big deal. ‘Knowing’ your customer is the cornerstone of marketing. You need to be playing to the right crowd. And if you know, or can predict, which gig they want to go to next – you have sight of the Holy Grail.

Seeing around corners

Seeing around corners

Who doesn’t want to know what’s in the future? What we should we be avoiding or embracing. My thinking is that divination in all its forms, are all tools we use to help us confirm our ‘gut’ feelings, our intuition. Because, try as we might, we cannot see around corners, and luck over time, is inevitable.

Woof! What a week!

Woof! What a week!

Pancakes, passion, promises and new beginnings, brought to us with, Lent, Valentines, and now the Chinese New Year. Gōng Xǐ Fā Cái Wishing you happiness and prosperity in the year of the Dog If you know me, you know I love my dogs, I have three. And here are my...
2017 – Chinese New Year of the Rooster!

2017 – Chinese New Year of the Rooster!

Gōng Xǐ Fā Cái, Hóng Bāo Ná Lái?! Best wishes for the New Year, may I have my Red Envelope please?”! OK – I won’t get any red envelopes – the customary Chinese New Year gift of ‘lucky money’ — as I am neither young nor unmarried. In recent years,...

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