Colour and your branding
Colour is one of the strongest elements of your visual branding It’s probably the first thing you see, closely followed by shape. So, not only does your colour palette have to ‘talk’ to your clients and customers – helping them to decide how you make them feel...
Semiotics, what is it and why you should be bothered
Image includes screen representation of Universal Pictures ‘They Live’ When you’re researching for a new logo or re-branding, you will naturally flex into the art of semiotics. What means what to who and why. What makes them bothered to choose. How...
Inspiration and where to find it
Solving design problems is my thing. I like to research by reading the brief, having a chat, sometimes seeing how others have solved the problem… but the one thing I have to do is… sleep on it. By my bed you will find a sketchbook where I work through ideas before going to sleep, or to capture them as I fall into, or wake from, sleeping. If you can hold onto a question that you want to solve – your lovely brain has a whole night to try and figure out the answer for you.
What’s Thanksgiving got to do with entrepreneurs and branding…
I say, let’s have a day off and Turkey too, because if it weren’t for us… ;D