Logo design elements

Logo design elements

your logo does a lot of work to say something about you at first glance #1: colour Before you see a logo, its shape or name, you see its colourโ€ฆ red: energy /love/urgency red โ€˜sellsโ€™ โ€“ you knew that already See project > orange:/creative /brave /confident good...
Colour and your branding

Colour and your branding

Colour is one of the strongest elements of your visual branding It’s probably the first thing you see, closely followed by shape. So, not only does your colour palette have to โ€˜talkโ€™ to your clients and customers โ€“ helping them to decide how you make them feel...
Semiotics, what is it and why you should be bothered

Semiotics, what is it and why you should be bothered

Image includes screen representation ofย  Universal Pictures ‘They Live’ When you’re researching for a new logo or re-branding, you will naturally flex into the art of semiotics. What means what to who and why. What makes them bothered to choose. How...
Inspiration and where to find it

Inspiration and where to find it

Solving design problems is my thing. I like to research by reading the brief, having a chat, sometimes seeing how others have solved the problemโ€ฆ but the one thing I have to do isโ€ฆ sleep on it. By my bed you will find a sketchbook where I work through ideas before going to sleep, or to capture them as I fall into, or wake from, sleeping. If you can hold onto a question that you want to solve โ€“ your lovely brain has a whole night to try and figure out the answer for you.