Are you ready?
Are you ready? Do you have your on-brand Christmas festive image yet? The holidays are coming… the holidays are coming…
Design by an Agile Designer
Agile software, Agile marketing, now … Agile designer … I am coining a new job title, because that’s exactly how I work as a designer, iteratively, and in sprints with my clients, so we are able to change tack when the wind changes and starts to blow from the west…
Brands are like snowflakes…
Snowflakes form or nucleate around a particle – just as a company or brand is formed around an entrepreneur. In the right conditions something beautiful happens, a snowflake is formed, a brand is born.
Refresh, or reframe?
Style guidelines needn’t be a straitjacket. Instead they can be a living document, providing a framework that allows your team to be constructively creative. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.