Semiotics, what is it and why you should be bothered

Semiotics, what is it and why you should be bothered

Image includes screen representation of  Universal Pictures ‘They Live’ When you’re researching for a new logo or re-branding, you will naturally flex into the art of semiotics. What means what to who and why. What makes them bothered to choose. How...
Excuse me …a LinkedIn top tip

Excuse me …a LinkedIn top tip

If you’ve invested in your brand, or just have an unusual name, it’s good for you to hear it properly, and whoever is saying it, not to find out later that they’ve just spent an hour mis-pronouncing it and feel a bit foolish. Here is a LinkedIn top tip…