Solving design problems is my thing. I like to research by reading the brief, having a chat, sometimes seeing how others have solved the problem… but the one thing I have to do is… sleep on it. By my bed you will find a sketchbook where I work through ideas before going to sleep, or to capture them as I fall into, or wake from, sleeping. If you can hold onto a question that you want to solve – your lovely brain has a whole night to try and figure out the answer for you.
New projects are like a love affair. First comes the passion for a new project, curiosity to find out all you can about the project, enlightenment on completing it, and finally commitment to an on-going relationship. I love my job!
A website – like any other project, needs planning. It needs to have a goal. You need to know who will be looking at it, and why. You need to plan those user ‘journeys’, anticipate expectations, and deliver appropriate feedback – that’s as simple as a link taking you where you are expecting it to!