Well, actually, no, there are no dragons.

Yet dragons appear in stories from different, and ancient cultures all around the world.

A fantasy creature, most likely based on snakes and serpents, and tapping into our innate fear of them. A creature created of ‘Chinese whispers’. Growing larger than life, dangerous, breathing fire, unlike anything else. Becoming the monster to scare us around the campfire with stories of mystery, courage and murder.

Dragons – they were good for marketing comms though, an example of viral marketing from the ancient world perhaps?!

Dragons were used to help explain the unexplained.

Dragons were used to warn of the dangers in uncharted lands and seas.

St George – did he slay a dragon – probably not as we imagine it!