abcam | logo, website and marketing materials – a Cambridge success story

In 1998 Jonathan Milner had the idea for Abcam while working as a Post-Doctoral researcher in a laboratory at the University of Cambridge. He had the name (AntiBodies – CAMbridge), the concept of a web-based company and began to develop an outline website. Angie, a marketing professional – Bev Nolan, and a developer – Mike Shaw were enlisted to help take the fledgling company forward. Mike set about building a database driven site, Angie set about developing a logo and identity that said ‘established yet fresh’, ‘Antibodies’ and ‘Cambridge’, Bev set about supporting the strategic marketing efforts of Abcam and its investors. The site visuals shown are the original site, it has since developed into a site capable of delivering it’s customers needs much more efficiently with a more complex user interface and back-end. Logo (without the antibody graphic) and Molly the sheep are still very much in use – Molly even had her own website!

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