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abcam | logo, website and marketing materials – a Cambridge success story
Design for AbCam – a Cambridge success story
AbCam in start-up phase needed professional and fast creative help in graphic design and Angie delivered this superbly
Jonathan Milner

CEO, Abcam

In 1998 Jonathan Milner had the idea for Abcam while working as a Post-Doctoral researcher in a laboratory at the University of Cambridge. He had the name (AntiBodies – CAMbridge), the concept of a web-based company and began to develop an outline website. Angie, and a marketing professional – Bev Nolan, and a developer – Mike Shaw were enlisted to help take the fledgling company forward. Mike set about building a database driven site, Angie developed a logo and identity that said ‘established yet fresh’, ‘Antibodies’ and ‘Cambridge’, Bev created a strategic marketing effort for Abcam and its investors. The site visuals shown are the original site from way back in 1999, it has since developed into a site capable of delivering it’s customers needs much more efficiently with a more complex user interface and back-end. Molly grew to be a great marketing device, and even had her own website!


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