I was asked by​ Cecilia Cordeiro, for her new venture as Producer and owner at Serendipity Pictures – a rename of the company as the route to creating the company had been utterly serendipitous – to create a logo. It was a speedy project, I simply concentrated on the idea of a new journey, a new path, new beginnings. The logo was chosen from the first set of visuals – although I did tweak the ‘S’ path before the logo was finalised. The arched top was chosen because it created more of a feeling of a vista, Cecilia chose the blue.

I have included the three other variants and colourways – I usually create a video, but the design chosen was almost the very first one I designed, so there were very few options!

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