Client: Gordon Sadler, Travel Specialist

Gordon Sadler needed to create a flexible logo design to use across a number of cruise offers that they wanted to promote in separate websites to suit customers looking for particular types of cruises.

So, I came up with at its core, a three-part logo. A half circle to suggest a sun, which sat atop a wave shape that suggested water, married these with classic typography to suggest that these are luxury cruises, that could be further customised with handwritten style typography or hand drawn vistas.

For WineCruiseEurope my colour palette is inspired by the world of wine – deep burgundies, crisp whites and gold – blending warmth and sophistication.

For River and Ocean cruises, the palette is a teal blue and lighter gold.

WineCruiseEurope.co.uk website is the only site I have designed and built for Gordon Sadler – although it was meant to be just a landing page(!), it has now become a searchable site with all that Gordon Sadler has curated. It’s a site where enthusiasts who love both fine wines and European travel experiences can find the best cruises available.

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