To demonstrate its roots, the new Frame Shift logo plays with logo code elements from the Milner Therapeutics Institute logo, using the same colour palette and mirroring the angled bars to represent the ‘shift up’. The name is a play on the term ‘Frameshift’.
Designing a logo and gorgeous brochure for Cambridge Momentum was a pleasure. To be involved with a project so forward-thinking was fantastic! Cambridge Momentum is a circle of philanthropists associated with the University of Cambridge who are helping to fuel scientific innovation and transform our future. How cool is that!
Designing a logo that says something about what your company does, and weaves in your ethos – your ‘brand’ – with the use of typography and colour is very satisfying.