First impressions count, and colour is the first thing you notice in a logo or visual footprint – 80% of visual information is related to colour. Pantone announced its colours for 2016, a pastel pink and blue. As a business purpose changes over time – this should be reflected in your visual footprint, you logo, your ‘look and feel’. Is your colour palette working for you? Does it need a seasonal tweak? Have a think, and then contact me to discuss!
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