To demonstrate its roots, the new Frame Shift logo plays with logo code elements from the Milner Therapeutics Institute logo, using the same colour palette and mirroring the angled bars to represent the ‘shift up’. The name is a play on the term ‘Frameshift’.
I began working with Vanessa Birkitt designing new branding elements to add a ‘bit of Cambridge’ for her shop. Vanessa, CEO and daughter of the late Catherine Jones, wanted to add some elements to her branding portfolio that would help visually identify ‘Catherine Jones’ as being ‘of Cambridge’, the shop having been there almost 60 years.
