welcome to the 21st year of the 21st century

welcome to the 21st year of the 21st century

welcome to the 21st year of the 21st century! 21 + 21 – that adds up to 42, my favourite number… …the meaning of life and everything (Hitchhikers Guide to the Galaxy), and in I Ching the hexagram means ‘increase’. It’s a time to expand, develop, be strong, be generous, to replenish, and use wealth and resources wisely for the greater good. If only.

Pantone colour of the year – Greenery

Pantone colour of the year – Greenery

Colour is a powerful marketing tool, reflecting the message and meaning of your brand. Because first impressions count, and colour is the first thing you notice in a logo or visual footprint (80% of visual information is related to colour), your colour palette works...
2016 in colour!

2016 in colour!

First impressions count, and colour is the first thing you notice in a logo or visual footprint – 80% of visual information is related to colour. Pantone announced its colours for 2016, a pastel pink and blue. As a business purpose changes over time – this should be reflected in your visual footprint, you logo, your ‘look and feel’. Is your colour palette working for you? Does it need a seasonal tweak? Have a think, and then contact me to discuss!

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