welcome to the 21st year of the 21st century! 21 + 21 – that adds up to 42, my favourite number… …the meaning of life and everything (Hitchhikers Guide to the Galaxy), and in I Ching the hexagram means ‘increase’. It’s a time to expand, develop, be strong, be generous, to replenish, and use wealth and resources wisely for the greater good. If only.
First impressions count, and colour is the first thing you notice in a logo or visual footprint – 80% of visual information is related to colour. Pantone announced its colours for 2016, a pastel pink and blue. As a business purpose changes over time – this should be reflected in your visual footprint, you logo, your ‘look and feel’. Is your colour palette working for you? Does it need a seasonal tweak? Have a think, and then contact me to discuss!