A website – like any other project, needs planning. It needs to have a goal. You need to know who will be looking at it, and why. You need to plan those user ‘journeys’, anticipate expectations, and deliver appropriate feedback – that’s as simple as a link taking you where you are expecting it to!
2015 – the International year of Light. Light and colour and space are important in all aspects of our lives. It’s a mood- changer and can say so much without words. So when you look at your corporate colours, how do they make you ‘feel’, or more importantly, how do they make your customers feel? How about your website, is it full of light, or dank and dreary?
Easter is different. Every year it moves, not fixed by dates, but by the moon – the nearest full moon after the Spring Equinox. It’s a time of hope and renewal. Just look in the garden if religion isn’t your thing; new life is inspiring.
There are two things we should give our children: one is roots, the other is wings. OK, so what’s that got to do with business? We are currently commemorating the centennial years of the suffragette movement, yet board level appointments for women are still lacking, so I consider myself lucky enough in my career to have worked with two female CEOs — Julie Baddeley and Rosemary Mc Conkey.
Happy Valentines! A muse on the meaning of the day, and free Valentine cards to download (PDF)