Pantone colour of the year – Greenery
Colour is a powerful marketing tool, reflecting the message and meaning of your brand. Because first impressions count, and colour is the first thing you notice in a logo or visual footprint (80% of visual information is related to colour), your colour palette works...
Designed to… attract graduates
Is your company looking to attract graduates? If so, now is the time of year to think about how you are going to go about it. Remember, a graduate is looking to start their career – not get a job! And you are most likely looking for someone who can grow with your company. You both need to make the right choice. It’s a long-term commitment for both sides – employer and employee.
5 website design tips
A website – like any other project, needs planning. It needs to have a goal. You need to know who will be looking at it, and why. You need to plan those user ‘journeys’, anticipate expectations, and deliver appropriate feedback – that’s as simple as a link taking you where you are expecting it to!