Gung Hay Fat Choy!
HELLO to a new Chinese year โ the year of the Ox. Marketing & horoscopes โ Chinese or otherwise, archetypes, avatars, personas,ย tribes… When you are in business โpigeon-holingโ โ grouping and naming potential customers โ is a big deal. To try and find a way to talk to someone that; you donโt know, havenโt met yet (interacting on social platforms counts) โ to give them the thing that you have, that they want โ is a big deal. ‘Knowing’ your customer is the cornerstone of marketing. You need to be playing to the right crowd. And if you know, or can predict, which gig they want to go to next โ you have sight of the Holy Grail.
Yes, you can make a silk purse out of a sowsโ ear!
Goฬng Xiฬ Faฬ Caฬi Wishing you happiness and prosperity in the year of the Pig They say that you canโt make a silk purse out of a sowsโ ear. But they are wrong. In 1921 Arthur D. Little, Inc., of Cambridge, Massachusetts (of its time,one of the largest and most...
Woof! What a week!
Pancakes, passion, promises and new beginnings, brought to us with, Lent, Valentines, and now the Chinese New Year. Goฬng Xiฬ Faฬ Caฬi Wishing you happiness and prosperity in the year of the Dog If you know me, you know I love my dogs, I have three. And here are my...