Commitment, intimacy, dependability – that’s all we want in a relationship with a person, or a brand. Because, we don’t just consume or interact with a brand, we engage in a relationship, because it’s something that can define us, as well as them.
It’s all about branding. In the same way that you may be offering a similar service, or make the same widget as your competitors, what resonates with your customers or clients is that your passion, proposition and purpose or core brand is different, along with your visual branding, it’s what makes you special and stand out from the crowd.