Brands are like snowflakes…
Snowflakes form or nucleate around a particle – just as a company or brand is formed around an entrepreneur. In the right conditions something beautiful happens, a snowflake is formed, a brand is born.
Refresh, or reframe?
Style guidelines needn’t be a straitjacket. Instead they can be a living document, providing a framework that allows your team to be constructively creative. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.
Ideas are like chocolate…
Ideas are like chocolate… they can be moulded and re-moulded, be plain or made extraordinary
logos I like…
Appreciation for logos I like! Starting with… Rio 2016 Olympics