branding, design, LinkedIn
Style guidelines needn’t be a straitjacket. Instead they can be a living document, providing a framework that allows your team to be constructively creative. By having at least basic principles in place, you can ensure that there is a consistency to your branding, and the image and ethos you want to convey to the world accurately represents your vision.
muse
Hokey-cokey – does your branding need a refresh, do you need to shake it up?! The Tate just has, and it’s looking great!
festive, muse
An imaginary conversation with Angie and William Shakespeare on branding, in Will’s own words…
rant
Devolution – a shake-up or shake down for Cambridgeshire?
muse, newsletter
Ideas are like chocolate… they can be moulded and re-moulded, be plain or made extraordinary
